Promodity is marketing software that runs in the cloud, gearing marketing teams up with the tech required to optimize their inbound marketing campaigns. With Promodity, marketers can easily track traffic from any campaign or traffic source, segment that traffic into meaningful groups for the business, and optimize calls to action and marketing messages along conversion funnels.
The Funnel Accelerator is the heart of the Promodity application, giving marketers full control over their conversion funnels without the need for custom programming or specific IT skills. The process is simple: track a traffic source, define a funnel for it, segment the traffic based on a number of variables, and optimize your message-traffic fit with Promodity’s proprietary optimization algorithms.
Promodity uses tracking codes to associate your website traffic with specific campaigns that drive traffic to your website. This gives you pinpoint insights into campaign ROI and visitor actions.
With Promodity traffic can be segmented to any combination of marketing channel, geolocation, browser language and time of the visit. This enables marketers to customize massages and calls to action towards specific groups of visitors with ease.
The Funnel Accelerator applies the concepts of A/B and multivariate testing to your whole conversion funnel. Combined with segmentation, optimization provides you with the ability to create specific funnel experiences, with maximum conversion per segment.
The team behind Promodity have first-hand experience with the inefficiencies in workflow when setting up and launching new campaigns. Our Funnel Accelerator solves the technical side of the problem, and our Asset Designer & Library solve the creative side.
Our custom flash-based Asset Designer gives marketers the ability to build creatives for campaigns quickly and easily. The resulting designs seamlessly integrate with the Funnel Accelerator and are served via Promodity’s cloud serving infrastructure. Using the hundred’s of Assets that ship with Promodity as starting points, it is possible to create compelling creatives in minutes - ready to serve in any campaign Promodity manages.
Buttons. Banners. Sales pitches. Promodity provides a high quality library of common marketing assets that are available for instant use in any Promodity campaign. Some Assets are in Promodity’s custom format for further editing and tweaking in the Asset Designer.
At Promodity, we’re just getting started. If you’d like to know about what’s coming, and have your say in what you’d like to see, signup to our Product Watch mailer or write directly to our Product Manager, Paul Walsh, below.
